The new normal: What is Frictionless Direct-to-Customers (D2C)?

The coronavirus pandemic has forced every single one of us to adapt to the new normal. The pandemic changed the way people work, live, and do business. As a result, there is a new normal in how organizations develop products, launch them in the market and sell to customers. This is why we are now hearing new terms such as frictionless D2C (direct-to-customer). Let’s take a look at what exactly D2C means.