Principles of UI/UX Designing: Everything you need to know.

A user’s journey starts as soon as they open your page. The way you design and structure that first impression will shape everything for them throughout their experience with the product or service, so it is imperative to pay close attention from start to finish. The following principles of UI/UX design are the foundations of what drives people to interact with your product or service in a certain way, which will also help you to improve its overall quality.

The new normal: What is Frictionless Direct-to-Customers (D2C)?

The coronavirus pandemic has forced every single one of us to adapt to the new normal. The pandemic changed the way people work, live, and do business. As a result, there is a new normal in how organizations develop products, launch them in the market and sell to customers. This is why we are now hearing new terms such as frictionless D2C (direct-to-customer). Let’s take a look at what exactly D2C means.