A user’s journey starts as soon as they open your page. The way you design and structure that first impression will shape everything for them throughout their experience with the product or service, so it is imperative to pay close attention from start to finish. The following principles of UI/UX design are the foundations of what drives people to interact with your product or service in a certain way, which will also help you to improve its overall quality.

Visual Hierarchy

When creating web pages, the first step is to consider what’s most important on the page visually and how it will be arranged by size, color value, font-weight, etc. A visual hierarchy has two main components: contrast and alignment. Having contrasted elements means that they can be easily distinguished by users when they look at them on-screen. For example, if I have four different-sized boxes with images in them aligned together on one line of text- it’s difficult for someone to distinguish between them all because there is no contrast.

UX and UI are Two Different Things

It’s important to remember that UX and UI Designing are two separate entities. User Interface (UI) design takes place on the actual screen and is concerned with pixels, images, colors, and other visual elements. While user experience (UX) design requires a more in-depth analysis of how people use their devices or software; what they look for when trying to solve problems; and what emotions they want the product or service to evoke in them.

Accessibility for Everyone

When designing a product or service, it is important to consider how it will be used by people with disabilities and impairments. Although, in most cases, this seems like an inconvenience for the designer, if you keep this in mind at every stage of the design process, then you can cater to everyone’s needs.

UX Design Is Not Just For Software Developers

It is possible that your company’s website was created with no attention paid to UX- which means that if someone were looking at the website, they would only see something ornamental rather than designed to make visitors want to engage further. So it is not necessarily about having funnels and landing pages: but rather creating a space where users feel comfortable and confident in engaging more deeply with your services and products.

UX/UI Design is More Than Just an App

UX and UI design go beyond the creation of a mobile app or website; with most people now accessing most content from their data-connected devices, it is crucial to consider all aspects of how people will interact with your product or service. So, for example: if you are coming up with a new form of entertainment like virtual reality, this requires UX/UI Designing as users need to be able to set up their equipment easily enough in order to feel confident putting on the headsets while also working out where they are meant to look during gameplay.


UX and UI designers work hand-in-hand to implement the best possible structure and design components for a product or service so that it can create a positive user experience. Although you should always be looking at ways to better your offering, if you keep these principles in mind when creating your next project, then you will already be on the right path towards making something great.